Elevating a Leading Latino Distributor with a Scalable Digital Platform
Digital Transformation and Web Development
UI/UX
Web Development
Branding
E-commerce
IMM Latino Digital Transformation
Elevating a Leading Latino Distributor with a Scalable Digital Platform
ImmLatino is a Latino food distributor that has served over 5000 stores across the United States since 2007. As their market presence expanded, their existing website no longer reflected the scale, professionalism, or services they provided. Tribearium Solutions was brought in to completely reimagine their digital presence by creating a new platform in Framer that is modern, scalable, and built for business growth.
Client
IMM Latino
Released
Timeframe
2 months (across 3 phases)
Project Type
Digital Transformation and Web Development
Technology
Framer Figma Custom CMS Integration Tally.so
IMM Latino Digital Transformation
Overview
The project was executed in three stages: prototyping the user experience, developing a cohesive brand identity, and deploying a responsive Framer website. Our focus was to build a platform that was fast, visually strong, and easy to scale as the business continues to grow.
ImmLatino approached Tribearium with a clear need to replace their outdated website, which lacked performance, clarity, and design. As a distributor supporting thousands of retail locations, they needed a digital platform that clearly presented their services and business capabilities to both partners and prospective clients.
IMM Latino Digital Transformation
The Challenge
ImmLatino’s existing website had poor design, weak performance, and did not clearly represent what the company does. It failed to convey their value as a major distribution partner and limited their ability to attract new retail, brand clients, and talent.
With multiple services and target users, the site needed to serve retailers, brands, and future partners all at once. The challenge was to organize their offerings into a clear structure while creating a professional yet friendly user experience within a platform that could grow with them.
IMM Latino Digital Transformation
The Solution
Tribearium designed and built a brand new website using Framer, starting with a prototype focused on clear navigation and messaging. We structured the platform around ImmLatino’s three core services: Direct Store Distribution, Brand Development and Marketing, and Retail Solutions. The goal was to create clarity for all user types while making the experience feel unified and simple.
Framer Figma Custom CMS Integration Tally.so
As part of the final delivery, we also created a custom talent application form using Tally.so. The form was embedded directly into the website, allowing ImmLatino to collect applicant information without relying on third party platforms like Indeed or LinkedIn. This gave their HR team full control of the applicant pipeline, reduced hiring platform fees, and created a seamless brand experience for potential team members.
IMM Latino Digital Transformation
IMM Latino Digital Transformation
Performance Results
The redesigned website accurately presents ImmLatino’s core offerings and improves communication with both retail partners and potential collaborators. The new platform is visually aligned with their identity and supports their market leadership in Latino product distribution.
Daily active users
Users utilizing advanced analytics
Users report improved training efficiency
The platform is optimized for performance, delivers a clean and responsive user experience, and gives ImmLatino the digital foundation needed for business development and long term growth. It is scalable, easy to update, and built for a multi-service, multi-region business.
